Top 5 Beauty Retail Apps on Android in Bulgaria Q2 2023

During the second quarter of 2023, the top beauty retail applications on Android in Bulgaria demonstrated varied performance in terms of downloads and active users. Below, we analyze the trends for each app based on data from Sensor Tower.

Notino: perfumes and cosmetics saw a decline in weekly downloads from 2.3K in late March to around 557 by the end of June. Active users also decreased from 6.7K in the last week of March to approximately 4.7K by the end of June.

BEAUTY BAY maintained a relatively low download rate, starting at 65 downloads in late March and ending with 30 by the end of June. Active users fluctuated slightly, starting at 215 in late March and closing the quarter at 139.

CHARLOTTE TILBURY showed some growth in weekly downloads, peaking at 106 downloads in mid-June. Active users also saw a gradual increase, ending the quarter at 55.

Scentbird Monthly Perfume Box experienced very low download numbers, remaining constant around 7-9 downloads per week throughout the quarter. No significant changes were observed in other metrics.

Perfumerías DRUNI had sporadic download activity, with a peak of 46 downloads in mid-May. Active users remained relatively stable, with a minor increase towards mid-May, reaching 94 before stabilizing around 72 by the end of June.

For more detailed insights and data, visit Sensor Tower.